Having a successful social media marketing plan is an essential part of today’s business promotion, and Snapchat is an up and coming platform that you should definitely check out.
When it comes to marketing and promotion in the online world, heavyweights are already established. Instagram, Facebook, and Twitter are dominant forces, but one platform is making its piece of share bigger every day.
At first, Snapchat was used by teens and young adults as a fun platform, but recently we started to notice that a lot of companies are using it as a marketing tool to get closer to this target audience and results are more than obvious.
Basically, Snapchat is a social media platform where you can upload photos and short videos in the form of snaps and stories, and every story is going to be available for the next twenty-four hours. Your followers have limited time to see your content which is a positive thing because Snapchat users spend a lot of time on the platform to avoid missing out on the new content. The format of this social media platform is especially good if you want to deliver a message to your target audience as fast as possible.
Snapchat, like other platforms, has its strengths and weaknesses so we are going to share with you five tips that you can use to get the most out of it.
Behind the scene footage
Snapchat is the perfect application for this kind of content. Instagram and Facebook are full of heavily edited posts that can bring negative effect, and this is why this platform can offer something different to you while you’re planning your marketing strategy.
If you decide to post this kind of material, make sure that it looks as natural as possible. You can find material everywhere. Use office hours, birthday celebrations, making of your products, or include your customers if they are willing to help you. You can also use tools like a snapspy app to anonymously browse through the accounts of your fans just to get an idea what kind of content they post so you can modify your own to get closer to them. Opportunities are almost endless.
Since your goal is to reach as many people as possible, you can ask your followers to participate in your campaign. You can ask them to post snaps with your product over the course of few days if they want to receive some award from you or you can make daily competitions. If you have a store or an office where you sell your products, you can ask your followers to screenshot your story and show that shot as a discount coupon next time they make a purchase. And since it is a platform that offers a limited post availability you can use it to market daily discounts and limited promotions.
The idea is to be creative and to give your fans a chance to win something if they decide to participate wheater it is a promo code for a discount or an actual product from your company.
When it comes to trendsetters and influencers, Snapchat is the same as other social media platforms. Some users established themselves as go-to figures in their niches, and this is something that you should consider if you want to push your brand to the next level.
Try to get in touch with people that already have a lot of followers and are focusing on the products and services that you also offer and ask them to introduce your product to their fan base. Usually, you will have to pay for this service in some form or another but do not look at this as a waste of money, rather accept this type of advertising as an opportunity to put your brand on a much larger scale.
This is a very important part when it comes to the relationship with your fans and customers. If you decide to make an event to launch a new product or celebrate a milestone that your company achieved, make sure that the whole thing ends up on your Snapchat. Not all of your followers are going to be able to attend the event in person, and you should use this opportunity to make them feel like a part of the event by sharing the experience on the platform.
Even the biggest corporations and brands are already doing this kind of promotion so make sure that your next event is right there for your followers to see immediately and if you can have some of the influencers attend and do the same, we are sure that the results are going to be outstanding.
Another good way to keep your Snapchat fun and active is to keep your followers on their toes if you have a new product in the making by creating teaser snaps and stories. Ask your followers to guess what kind of product is in the process and offer invitations for launching events or offer a free sample when the production is finished.
This type of content is another great opportunity to include influencers. You can ask them to come and get a sneak peak of what’s to come and record the whole thing so they can promote it on their account and since their opinion matters you should ask for advice on how to make your product even better. This can make your relationship with them even stronger, and you should try to have people with a strong voice in the community on your side.
Snapchat is still in the early stages when it comes to marketing and brand promotion, and there is a lot of room to grow. Make sure that this platform is included in your business marketing plan because this is one of the best ways at the moment to promote your product to the younger audience and connect with your fans on the more personal level.